Marketing Automation is a powerful tool for creating and distributing marketing communications to your customers and prospective customers. It functions as a closed loop marketing system, which allows you to collect and analyse the results of your marketing communications so you can further refine your messaging. Marketing Automation also allows you to automate much of the marketing process so that you can concentrate on targeting the right people and crafting the right message.
What is Closed Loop Marketing
Closed loop marketing is a strategy where all marketing efforts and results are captured and analysed in order to drive future marketing decisions. Marketing Automation allows you to track all activities of your campaigns as well as collect and analyse the results. Your campaign data can also be related to campaign costs, so that you can determine your return on investment for various marketing efforts.
If you’re still relying on antiquated marketing efforts, making the switch to closed loop marketing can help increase the number of conversions, build stronger relationships with your customers, and achieve a cohesive and effective connection between your sales and marketing teams.
Be On Top & Drive More Sales
The top benefits of marketing automation to help you decide whether automated marketing is the right fit for your business.
Create multiple campaigns ahead of time and schedule them for a time and date in the future. Set-up auto-responders for daily follow-ups.
Reach each one of your unique customers. Send messages and promotions that relate specifically to their needs. They only receive messages that are relevant.
Do More with Less
A single person can execute complex and ongoing campaigns and can connect with many more customers than would be possible otherwise.
Marketing automation is easy, even for people who are not technically inclined. Ready-made templates, easy to use editors and helpful information will guide you.
Easy Lead Nurturing
Develop relationships with customers through every step of their journey. Focus efforts on listening to their needs, and giving them what they want.
Keep track of each campaign you are doing. Provide detailed graphs, statistics and other report data that you can analyse and then optimise future campaigns.
Achieve More with your Marketing
Marketing automation includes essential marketing tools like email marketing, campaign automation, web intelligence, surveys, web forms and landing pages, social marketing and more to help our customers attract more leads, close more sales and more effectively engage customers.
- Customer Journey
- Email Marketing
- Web Forms
- Web Intelligence
- Lead Scoring
- Landing pages
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Our Tailored Services to get you going
A set of services by marketing professionals with more than 15 years of
We use several different ways to measure the effectiveness of your marketing, but the metrics need to be tied to your business goals.
Learn how your customers really feel by surveying them directly. Capture the results in your CRM for use throughout the business. Supports NPS and CSAT.
Integrate your existing website with your CRM. Capture enquiries automatically, but also capture their behaviour using web analytics.
Reports need to contain information that drives decisions. Don't compile data just for the sake of it. Run reports to maintain alignment with sales and inform decisions.
Develop a customer journey map for your customers’ experience that will allow you to view your organisation and its process through their eyes.
Setup marketing campaigns directly from your CRM and track your success. Create multiple marketing campaigns for different segments of your customer base.
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Simon and his team have provided outstanding support to EWOV over the past 6 months. There seems to be no insurmountable problem when developing our applications even though they have largely fallen outside of what Dynamics is primarily built for. Total CRM’s commitment to hitting our deliverable deadlines has been outstanding and much appreciated. I expect that we have found a Dynamics partner for life!
- Cliftons , Adele
Total CRM have become an integral part of the improvement of our CRM and implementation of our marketing automation. They have assisted in overcoming legacy challenges that came with the system and pro-actively developed solutions to some of our problems.